30 Insteresting Latest Gift Industry Statistics

By Lara
Last update:
Chart on a screen
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These 30 latest gift industry statistics are a must-know for everyone who’s working in the gift industry. From fascinating gift industry stats to specific stats for the gift card and personalized gift industry. You will find them all on this list.

Gift industry statistics inforgraphic

Table of Contents

Key gift industry statistics to take home


  • The gift industry is expected to grow by $14.6 billion until 2025
  • Customers who buy gifts spend 63% more the year after the gift purchase than customers who buy for personal use
  • The global personalized gift industry is predicted to reach $43.3 billion in 2027
  • The global gift card market is projected to be worth $1.4 trillion in 2026
  • 69% of people prefer giving gifts over receiving gifts
  • Compared to 2020, retail sales in November and December 2021 increased by 14.1%

General gift industry statistics


#1 The gift industry is expected to grow by $14.6 billion until 2025

(Absolute Reports)

Experts from Absolute Reports have estimated that the retail market related to gifts is expected to grow by 14.6 billion from 2021 until 2025.

There are two things to keep in mind when it comes to these gift industry statistics.

One thing is that when trying to estimate the industry’s size, it is incredibly difficult to get a precise picture.

Think of it.

Many of the items we gift are also items people buy for personal use.

And how do you distinguish between a purchase for personal use and one that serves as a gift?

This is also why gift industry statistics, such as the ones in Absolute reports, often only include traditional gifting sales. These include souvenirs and novelty items, seasonal decoration, greeting cards, giftware, gift wrapping, and other typical gift items.

The second thing to keep in mind is that two huge industries are not included in these numbers. The corporate gift industry and the gift card industry.

We will cover the gift card industry statistics below. And those numbers will blow your mind!

Two gifts
Photo by Kari Shea on Unsplash

#2 The US food gift market is expected to reach $50 billion in 2026

(Market Research)

The US retail food gift market is predicted to grow to $50 billion in 2026 for both the corporate and consumer sector.

The food gift market includes items such as food baskets (pre-packaged in stores, not homemade), food assortments, cooking condiment sets, souvenir food gifts, or anything that is a clear pre-packaged food or drink gift.

Person looking at a chart
Photo by Frank Busch on Unsplash

#3 The US floral gift market will reach $17 billion by 2027

(Arizton)

A report by Arizton predicted that the US floral gift market will reach $17.02 billion by 2027. In 2021 the market size was estimated at $11.91 billion. This means that there is huge growth coming for this industry.

There are several reasons for this growth. But one of the main reasons is that the industry started with home deliveries, which will spike sales even further.

#4 The global gift wrapping market forecast for 2025 is $24.9 billion

(Statista)

The Statista report estimated that the value of the global gift wrapping market will reach $24.9 billion in 2025.

To give you a comparison.

In 2018 the value was estimated at $15.11 billion. So that’s another market with tremendous growth opportunities.

However, as we will see in the next gift wrapping statistics, this growth comes with a downside too.

#5 Annually around 2.3 million pounds of wrapping paper end in landfills

(Earth911)

Most of the glossy, shiny, and laminated wrapping paper we use is actually not recyclable. So when we add it to the rest of our paper we contaminate the entire load and make it unrecyclable.

As a result of not being recyclable, around 2.3 million pounds end up in landfills each year.

So the best advice for a more sustainable option is to re-use wrapping paper or use recyclable wrapping paper. Basically, that’s wrapping paper that’s not shiny or laminated.

#6 Customers who buy gifts spend more the year after a gift purchase than customers who buy for personal use

(Eggert, A in Journal of Marketing)

A study by Eggert, A, and colleagues showed that customers who bought a gift at a store, spend 63% in that same store the year after the purchase compared to customers who bought something for personal use.

Some interesting additional things they found were that gift buyers:

  • shopped more frequently at the store
  • spend more during their shopping trips
  • bought items from multiple categories
Gift industry statistics infographic

Personalized gift industry statistics


#7 The global personalized gift industry is predicted to reach $43.3 billion in 2027

(Research and Markets)

A 2021 report by Research and Markets estimated that the global personalized gift industry will reach a value of $43.3 billion by 2027.

Examples of personalized gifts include photo gifts, engraved gifts, embroidered gifts, or basically any gift that can be customized.

#8 In 2020 the global personalized gift industry was valued at $25.8 billion

(Research and Markets)

In 2020 the global industry was valued at $25.8 billion.

It was estimated that the US market made up $7.6 billion of the total amount that year.

This makes the personalized gift market another interesting industry to keep an eye on in the coming years. As we will see in the next statistics, there is a good explanation for these astonishing personalized gift industry statistics.

#9 66% of the people prefer heartfelt and personalized gifts over generic gifts worth 100$

(Vistaprint)

A study by Vistaprint revealed that about twice as many people (66%) say they prefer a heartfelt and personalized gift over a generic gift worth 100$.

A generic gift was defined as something that’s typically bought at a store.

Personalized gift industry statistics

#10 58% of the people are more likely to tell others about a personalized gift

(Vistaprint)

In that same study by Vistaprint, 58% of the respondents said they would be more likely to tell others about their gift if it was a personalized one, compared to a generic gift.

#11 Personalized gifts are kept longer

(Vistaprint)

Another interesting statistic from the Vistaprint study was that 55%, so more than half of the respondents, said they would keep a personalized gift longer than a generic gift.

About 40% of them even said they would keep it forever, and others said they would keep the gift at least a year longer.

Photo by Amin Hasani on Unsplash

Gift card industry statistics


#12 The global gift card market is projected to be worth $1.4 trillion in 2026

(Research and Markets)

Rember what I said about the gift card industry statistics that will blow your mind?

In 2026 the global market for gift cards is predicted to reach $1.4 trillion!

That’s with a T.

In 2020 it was estimated at $767.4 billion.

One reason why the gift card statistics are so much higher than the regular gift industry statistics is that it is way easier to measure the size.

Gift card industry statistics infographic

#13 In 2021 80% of respondents across the globe planned to give gift cards instead of physical gifts during the holiday season

(Blackhawk Network)

The survey by Blackhawk Network included respondents from India, America, Canada, Mexico, Brazil, Australia, UK, Germany, France, and the Netherlands.

Of all respondents, 80% planned to buy gift cards for the holiday season.

The next gift card statistics were even more fascinating.

#14 Respondents planned to spend nearly half of their holiday spending on gift cards

(Blackhawk Network)

In the Blackhawk Network report respondents indicated that they would spend almost 45% of their total holiday spending on gift cards.

#15 The average amount of money US customers planned on spending per gift card is $48.9

(National Retail Federation)

In a 2021 customer holiday survey by NRF, US respondents indicated that they planned to buy 3.4 gifts cards per person and spend $48.9 per gift card for the holiday season in 2021.

If we take a closer look at the type of gift cards that are the most popular, we see that

  • 32% goes to restaurant gifts cards
  • 26% to department stores
  • 26% to bank-issued gift cards
  • 20% to coffee shops
  • 15% to entertainment
  • 15% to online merchants
  • 13% grocery store/ gasoline
  • 12% electronics store
  • 11% bookstores
  • 9% to home improvement stores

Since people could buy gift cards from multiple categories, the total is higher than 100% percent.

Photo by David Balev on Unsplash

Gifting statistics


#16 Gift suitability is the most important factor when purchasing a gift

(INVIQA)

In a survey by INVIQA, 85% of the respondents indicated that gift suitability was the most important reason to buy a gift or not.

The other reasons why price (12%) or delivery options (3%).

#17 More than half of the people who buy gifts online considered expensive delivery charges as the most annoying factor

(INVIQA)

In that same study by INQIQA, 52% of the respondents indicated that they considered high delivery chargers one of the most important annoyances when purchasing gifts online.

For 34% it was the need to register and for 29% it was the slow delivery. (People could select multiple reasons which is why the total doesn’t equal 100%).

#18 Most people prefer giving gifts over receiving gifts

(INVIQA)

This was one of the most heartwarming gift industry statistics I found.

69% of the respondents in the INVIQA study said they preferred to buy gifts for others than to receive gifts themselves.

#19 More than half of the people add a card to their gift

(SurveyMonkey)

This was another one of the sweet gift industry statistics I loved.

59% of the people who responded in a study by SurveyMonkey indicated that they typically include a card with their gift.

It’s a great way to add a personal touch to a gift.

#20 Two thirds of people prefer experiences over physical gifts

(SurveyMonkey)

I have always been a huge advocate of gifting experiences, such as dinner, fun activities, or tickets rather than physical gifts, but it’s good to know that other people agree with me.

In the SurveyMonkey survey, 67% of the respondents said they’d rather receive an experience than a physical gift.

Experience gift industry statistics

#21 Other popular items on the wishlist were gift cards (56%), clothing and accessories (32%), and books and other media (32%)

(National Retail Federation)

Another interesting gift industry statistic about what people like to receive came from the NRF report. Experiences were not one of the options here though.

  • 56% wanted to receive gift cards
  • 47% wanted to receive clothing and accessories
  • 32% indicated they would like books and other media
  • 26% went for electronics
  • 23% said home decor was what they wanted
  • 20% choose personal care items
  • 20% preferred jewelry
  • 16% wanted home improvement gifts
  • 16% sporting goods
  • 7% wanted something else

Holiday gift industry statistics


#22 Compared to 2020, US retail sales in November and December increased by 14.1%

(National Retail Federation)

A report by the NRF showed that the retail sales in the USin November and December were 14.1% higher than they were the year before. This is interesting if you look at the next gift industry statistics about how people planned to spend.

Photo by Heidi Fin on Unsplash

#23 In 2021 US customers planned on spending about the same amount of money on holiday gifts as in 2020

(National Retail Federation)

In the same survey by the NRF respondents indicated that they planned on spending $648 on holiday gifts for friends, family, and coworkers. This was about the same as in 2020.

So people either spend more on gifts than they planned, or people spend more on other holiday-related things such as food and decoration.

Paper bags
Photo by freestocks on Unsplash

#24 About a third of the respondent spend $100-300 on holiday gifts

(SurveyMonkey)

In the report by SurveyMonkey, 32% of the respondents said they spend $100-300 on holiday gifts, 29% said less than $100, and 7% over $1000. The other 32% either didn’t respond, spend no money on gifts, or between $300-1000.

#25 More than half of the people buy their last holiday gift the week before December 25th

(National Retail Federation)

In 2021 most people planned to buy their last holiday gift the week before December 25th. 42% was even earlier and said they would buy the last gift before December 18th, and 6% decided to leave it to the last minute on December 25th.

#26 In 2021 a new record of the number of people who started looking for gifts in November was set

(National Retail Federation)

The report by NRF found that 61% of the customers planned to start browsing and buying gifts as early as the start of November.

This was a new record in the history of the NRF reports.

#27 Store displays and retailer’s websites are the most popular sources of gift inspiration for holiday shoppers

(Statista)

When asked where respondents looked for inspiration these were their answers:

  • 38% looked at store displays
  • 36% looked at retailer’s websites
  • 28% used holiday catalogs and flyers
  • 28% used Black Friday sales
  • 18% said social media (Instagram/Pinterest) was a source of inspiration
  • 17% said they looked at gifts guides (print/websites)

It is interesting to see that these gift industry statistics vary across generations, as we will see in the next stat

#28 Nearly half of Generation Z respondents said they used social media to get inspiration for gifts

(National Retail Federation)

A survey by the NRF showed that 46% of the respondents from generation Z used social media to get inspiration for gifts.

They used platforms such as Instagram, YouTube, Pinterest, Snapchat, and Facebook.


Valentine’s Day gift industry statistics


#29 In 2022 people planned to spend $10 more on Valentine’s Day gifts compared to 2021

(National Retail Federation)

In the NRF survey, people indicated that they planned to spend $175.41 on average on Valentine’s Day gifts. In 2021 this was 164.76.

#30 Valentine’s Day candy, greeting cards, and flowers are the most popular gifts

(National Retail Federation)

These were the items people planned to spend their Valentine’s Day budget on

  • 56% Valentine’s Day candy
  • 40% greeting cards
  • 37% flowers
  • 31% an evening out
  • 22% jewelry

If you would like to give something unique to travelers, check out these 25 Valentine’s Day travel gifts.

Valentine's Day gift industry statistics

Gift industry statistics sources

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