The 38 Latest Gift Industry Statistics & Trends

Written by: Lara
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Camputer with graph

These 38 latest gift industry statistics are a must-know for everyone who’s working in the gift industry. Whether you’re a business owner seeking to better understand your customers, a gift enthusiast looking for the perfect inspiration, or a journalist who needs the latest gifting industry statistics, these stats will help you learn more.

From fascinating gifting trends (the rise of experiential and personalized gifts) to gift market sizes of specific sectors such as the corporate, gift card, floral, and personalized gift industries. You will find them all in this gift market analysis!

Do you need more facts about gifting trends? Check out these factual posts (with sources) too.

Key gift industry statistics to take home

Most important gifting trends

  • The gift industry is expected to reach $94 billion in 2031
  • Customers who buy gifts spend 63% more the year after the gift purchase than customers who buy for personal use
  • The global personalized gift industry is predicted to reach $47.6 billion in 2030
  • The global gift card market is projected to be worth $2.3 trillion in 2030
  • 69% of people prefer giving gifts over receiving gifts
  • US consumers are planning to spend 875$ on the holiday season in 2023, 42$ more than last year

Gift market size statistics

#1 The global gift market size is estimated to reach $94 billion in 2031

(Business Research Insights)

Experts from Business Research Insights have estimated that the global gift market size is expected to grow to $94 billion in 2031. That’s a 4.74% CAGR up from $65 billion in 2021.

But before you take this number for a fact, there are two things to keep in mind when it comes to this stat.

One thing is that when trying to estimate the industry’s size, it is incredibly difficult to get a precise picture.

Think of it.

Many of the items we gift are also items people buy for personal use.

And how do you distinguish between a purchase for personal use and one that serves as a gift?

This is also why gift industry statistics, such as the ones in Business Research Insights’ reports, often only include traditional gifting sales. These include souvenirs and novelty items, seasonal decorations, greeting cards, giftware, gift wrapping, and other typical gift items.

The second thing to keep in mind is that two huge industries are not included in Business Research’s gifting industry report; the corporate gift industry and the gift card industry.

We will cover those two below. And those numbers will blow your mind!

A bar chart of the global Gift industry statistics
Global gift industry trends

#2 The US food gift market is expected to reach $50 billion in 2026

(Market Research)

The US retail food gift market size was estimated at $27.55 Billion in 2020. And predicted to grow at the CAGR of 6.42% to 2028 to reach $50 billion in 2026 for both the corporate and consumer sectors.

The food gift market includes items such as food baskets (pre-packaged in stores, not homemade), food assortments, cooking condiment sets, souvenir food gifts, or anything that is a clear pre-packaged food or drink gift.

And because they are relatively easy to determine as gifts, the food gift market is easier to predict compared to the general one.

Person looking at a chart
Photo by Frank Busch on Unsplash

#3 The US floral gift market will reach $19 billion by 2028


A report by Arizton predicted that the US floral gift market will reach $18.99 billion by 2028. In 2023 the market size was estimated at $12.25 billion. This means that there is huge growth coming for this industry with a CAGR of 7.58%.

There are several reasons for this growth. But one of the main reasons is that the industry started with home deliveries, which will spike sales even further. Especially now that they have improved the logistics of flower deliveries with flowers arriving fresh and on time.

Other reasons include the idea of promotion of self-gifting for which flowers serve as a great option.

Flower bouquet
Flowers are great for self-gifting

#4 The global corporate gift industry is estimated to grow to 306.9 billion by 2027


When we talked about the global gift market size earlier, we excluded corporate gifts because it’s a whole different world and a category on its own. And that is clearly reflected in its size, which is a lot larger than the non-corporate gift market size and will continue to be so.

From 125 billion dollars in 2019 to 306.9 billion by 2027! An estimated 7% CAGR.

Now, there are a few explanations for this large difference between the two industries. Companies typically have larger budgets, and buy gifts for more recipients which is one side of the story. The other side, a smaller one, but important to take into consideration nonetheless, is the registration factor. It’s a lot easier to measure sales of corporate gifts compared to personal gifts.

Corporate gift market analysis with a bar chart
The global corporate gift is estimated to grow to 306.9 billion by 2027

#5 The global gift packaging market forecast for 2033 is $37.4 billion

(Future Market Insights) (Statista)

The Future Market Insight’s report estimated that the value of the global gift-packing market will reach $37.4 billion in 2033. This includes everything around packaging and wrapping gifts, from wrapping paper, to luxurious boxes and from ribbon to gift bags.

To give you a comparison.

In 2023 the value was estimated at $25.3 billion (which surpassed Statista’s prediction of the gift-wrapping market for 2025). So that’s another market with tremendous growth opportunities.

However, as we will see later in the gift industry trends, this growth comes with a downside too (Stat #35).

A collection of gifts wrapped in colorful paper
The global gift packaging market forecast for 2033 is $37.4 billion

#6 The gift box industry is projected to reach 3459 million dollars by the end of 2032

(Globel Newswire)

One segment of the global gift-wrapping industry that contributes to its predicted growth is the gift box industry.

Where initially, gift boxes were just used for safe delivery and protection of the goods, it’s becoming more and more a way to make gifts look more attractive and luxurious which is reflected in its growth.

In 2022, the global gift box market was worth 1897 million dollars, of which the US represents about a quarter (23%). It’s projected to grow by 6.2% annually to reach 3459 million dollars by the end of 2032.

Holiday gift industry statistics

#7 Compared to 2022, US retail sales in November and December are predicted to increase by 3-4% in 2023

(National Retail Federation)

The US retail sales are increasing year after year. A report by the NRF predicted that retail sales in the US in November and December 2023 will be 3-4% higher compared to 2022. From 929$ billion in 2022 to $957-967 billion this year.

Photo by Heidi Fin on Unsplash

#8 In 2023 US customers budgeted 43$ more for the holidays

(National Retail Federation)

In the same survey by the NRF respondents indicated that they planned on spending $875 on gifts and other holiday items. This is around 43$ more compared to 2022 when it was $832.84.

This is interesting given the current economic situation, you would typically expect people to budget less. However, we will see later that people do keep the economic situation in mind when shopping.

Paper bags
Photo by freestocks on Unsplash

#9 US shoppers will spend $620 on gifts in 2023

(National Retail Federation)

Of the $875 consumers plan to spend, approximately $620 will be spent on gifts.

Consumers are also budgeting another $255 for seasonal items like decorations, candy, or food.

A collection of gifts under a Christmas tree
US consumers will spend $620 on gifts in 2023

#10 The USA is among the top 3 spenders for Christmas gifts

(World Remit)

According to a desk study (so take this information with a grain of salt, as the numbers are based on predictions and assumptions, not retail data!), The US ranked third of the countries that spend most on Christmas gifts.

Number one and two were Germany (1102$) and Canada (946$), with the USA “only” spending an average of 826$ on Christmas gifts.

#11 In 2023, 62% of the holiday shoppers indicated that sales and promotions were more important for them compared to last year

(National Retail Federation)

Even though shoppers indicated to have a larger budget for the holidays this year compared to last year’s, they will be shopping more consciously. Whether it’s the economic crisis that has contributed to this or not, the majority (62%) mentioned that they would look out for sales and promotions even more than the year before.

Other strategies people would use to stay within budget were cutting down on costs apart from gifts (36%), restricting the number of recipients they would buy gifts for (30%), or just buying fewer personal items (27%).

#12 More than half of the people buy their last holiday gift the week before December 25th

(National Retail Federation)

In 2022 most people planned to buy their last holiday gift the week before December 25th. 32% were even earlier and said they would buy the last gift before December 18th, and 1% decided to leave it to the last minute on December 25th.

Another 5% indicated they would buy gifts after Christmas. The two main reasons they gave for this were to take advantage of the holiday sales and promotions or to use gift cards.

Photo by Kevin Dowling on Unsplash

#13 In 2021 a new record of the number of people who started looking for gifts in November was set

(National Retail Federation)

The report by NRF found that 61% of the customers planned to start browsing and buying gifts as early as the start of November.

In 2022, this percentage was about the same (60%).

This was a new record in the history of the NRF reports.

In 2023, 41% will start before November and 39% in November. Though 58% still finish their shopping in December. The main reason people gave for starting in November or before was to spread out their budget (60%), avoid the stress of last-minute shopping (46%), and avoid crowds (45%).

A photo of a giant Christmas tree with Santa in front
People start shopping earlier and earlier

#14 Online is the most popular holiday shopping destination

(National Retail Federation)

As we’ve seen in the last few years, online is still the most popular place to shop with 58% of the holiday shoppers turning to the web for their gifts. Next in line are the department, discount, and grocery stores with 49%, 48%, and 44%, respectively.

For specific gifts, clothing and electronic stores are still popular shopping destinations in 2023 (32% and 20%, respectively). Followed by crafts or fabric stores with 16%. Lastly, budget stores such as outlets and thrift shops were selected as places to shop by 14% and 13% of the respondents.

Holiday gift industry trends with a bar chart of the most popular shopping destinations
Online is the most popular holiday shopping destination

#15 The main reasons to shop online are the price, product quality, and delivery speed

With more than half of the respondents indicating that would buy gifts online, there are several reasons why people chose the web over physical stores.

Price was one thing (69%), but product quality (57%) and delivery speed (52%) were also commonly mentioned reasons. Other reasons are listed below

  • Guaranteed delivery before Christmas 43%
  • Trust of the brand 42%
  • Range of choice 36%
  • Preferences of receivers 23%
  • Recommendations 22%
Holiday Gifting industry statistics with a bar chart of the most popular holiday gifts
The main reasons to shop online are the price, product quality, and delivery speed

#16 Store displays and retailer’s websites are the most popular sources of gift inspiration for holiday shoppers


When asked where respondents looked for inspiration these were their answers:

  • 38% looked at store displays
  • 36% looked at retailer’s websites
  • 28% used holiday catalogs and flyers
  • 28% used Black Friday sales
  • 18% said social media (Instagram/Pinterest) was a source of inspiration
  • 17% said they looked at gift guides (print/websites)

It is interesting to see that this gifting trend varies across generations, as we will see in the next stat.

Photo by Steven Lasry on Unsplash

#17 Nearly half of Generation Z respondents said they used social media to get inspiration for gifts

(National Retail Federation)

A survey by the NRF showed that 46% of the respondents from Generation Z used social media to get inspiration for gifts.

They used platforms such as Instagram, YouTube, Pinterest, Snapchat, and Facebook.

#18 For most people (69%) the first holiday purchase is a gift for someone else

(National Retail Federation)

People may start their holiday earlier each year, but at least they won’t forget the true holiday spirit; sharing with others.

In the 2023 National Retail Federation gifting industry report, 69% of the US respondents indicated that the first item they will buy for the holiday season will be a gift for someone else.

Personalized gift industry statistics

#19 The global personalized gift industry is predicted to reach $47.6 billion in 2030

(Research and Markets)

A recent report by Research and Markets estimated that the global personalized gift industry will reach a value of $47.6 billion by 2030 with a CAGR of 5.8%.

Examples of personalized gifts include photo gifts, engraved gifts, embroidered gifts, or basically any gift that can be customized. Part of the increase can be attributed to the upcoming popularity of 3D-printed gifts that can easily be personalized.

Global personalized gift industry statistics
Personalized gift market size

#20 In 2022 the global personalized gift industry was valued at $30.3 billion

(Research and Markets)

In 2022 the global personalized industry was valued at $30.3 billion.

It was estimated that the US market was the largest player and made up $9 billion of the total amount that year. They were closely followed by China with 8.2$ billion.

This makes the personalized gift market another interesting industry to keep an eye on in the coming years. As we will see in the next statistics, there is a good explanation for these astonishing personalized gift industry statistics.

#21 Two-thirds of the people prefer heartfelt and personalized gifts over generic gifts worth 100$


A study by Vistaprint revealed that about twice as many people (66%) say they prefer a heartfelt and personalized gift over a generic gift worth 100$.

A generic gift is defined as something that’s typically bought at a store.

Pie chart of the personalized gift market size
Personalized gift market analysis

#22 People are more likely to tell others about a personalized gift


In that same study by Vistaprint, 58% of the respondents said they would be more likely to tell others about their gift if it was a personalized one, compared to a generic gift.

#23 Personalized gifts are kept longer


Another interesting statistic from the Vistaprint study was that 55%, so more than half of the respondents, said they would keep a personalized gift longer than a generic gift.

About 40% of them even said they would keep it forever, and others said they would keep the gift at least a year longer.

Photo by Amin Hasani on Unsplash

Gift card industry statistics

#24 The global gift card market is projected to be worth $2.3 trillion in 2030

(Research and Markets)

Remember what I said about the gift card industry statistics that will blow your mind?

In 2030 the global market for gift cards is predicted to reach $2.3 trillion!

That’s with a T.

In 2022 it was estimated at $899.3 billion.

One reason why the gift card statistics are so much higher than the regular gift industry statistics is that it is way easier to measure the size.

Bar chart of the gift card market size
Gift card industry trends

#25 In 2021 80% of respondents across the globe planned to give gift cards instead of physical gifts during the holiday season

(Blackhawk Network)

The survey by Blackhawk Network included respondents from India, America, Canada, Mexico, Brazil, Australia, the UK, Germany, France, and the Netherlands.

Of all respondents, 80% planned to buy gift cards for the holiday season.

The next gift card statistics were even more fascinating.

#26 Respondents planned to spend nearly half of their holiday spending on gift cards

(Blackhawk Network)

In the Blackhawk Network report respondents indicated that they would spend almost 45% of their total holiday spending on gift cards.

#27 The average amount of money US customers planned on spending per gift card in 2022 was $51.47

(National Retail Federation)

In the 2022 holiday gifting industry report by the NRF, US respondents indicated that they planned to buy 3.2 gift cards per person and spend $51.47 per gift card for the holiday season in 2022.

If we take a closer look at the type of gift cards that are the most popular, we see that

  • 27% goes to restaurant gift cards
  • 26% to department stores
  • 25% to bank-issued gift cards
  • 20% to coffee shops
  • 14% to entertainment
  • 16% to online merchants
  • 13% grocery store/ gasoline
  • 13% electronics store
  • 11% bookstores
  • 10% food delivery service

Since people could buy gift cards from multiple categories, the total is higher than 100% percent.

DIY gift card holder
US consumers planned to spend $51.47 per gift card for the holiday season

Fascinating gifting trends

#28 About $1 out of every $10 US stores is for gifts

(Unity Marketing Online)

Ever wondered how much money is spent on gifts throughout the year?

While the real estimates can be tricky, Unity Market said that for every 10$ spent on US retailers, about 1$ is for a gift.

Meaning that about 10% of the purchases are for gifts. 

#29 Customers who buy gifts spend more the year after a gift purchase than customers who buy for personal use

(Eggert, A in Journal of Marketing)

A study by Eggert, A, and colleagues showed that customers who bought a gift at a store spent 63% more in that same store the year after the purchase compared to customers who bought something for personal use.

Some interesting additional things they found were that gift buyer:

  • shopped more frequently at the store
  • spend more during their shopping trips
  • bought items from multiple categories

This implies that there is a great incentive for shop owners to promote gifts because these buyers will come back and spend more in their shop.

An image showing the differences between people who buy for personal use and those for gifts

#30 Gift suitability is the most important factor when purchasing a gift


In a survey by INVIQA, 85% of the respondents indicated that gift suitability was the most important reason to buy a gift or not.

The other reasons were price (12%) or delivery options (3%).

#31 More than half of the people who buy gifts online consider expensive delivery charges as the most annoying factor


In that same study by INQIQA, 52% of the respondents indicated that they considered high delivery chargers one of the most important annoyances when purchasing gifts online.

For 34% it was the need to register and for 29% it was the slow delivery. (People could select multiple reasons which is why the total doesn’t equal 100%).

#32 Most people prefer giving gifts over receiving gifts


This was one of the most heartwarming gift industry statistics I found.

69% of the respondents in the INVIQA study said they preferred to buy gifts for others than to receive gifts themselves.

#33 More than half of the people add a card to their gift


This was another one of the sweet gift industry statistics I loved.

59% of the people who responded in a study by SurveyMonkey indicated that they typically include a card with their gift.

It’s a great way to add a personal touch to a gift.

Photo by Mediamodifier on Unsplash

#34 Two-thirds of people prefer experiences over physical gifts

(SurveyMonkey) (National Retail Federation)

I have always been a huge advocate of gifting experiences, such as dinner, fun activities, or tickets rather than physical gifts, but it’s good to know that other people agree with me.

In the SurveyMonkey survey, 67% of the respondents said they’d rather receive an experience than a physical gift.

Gift givers are clearly picking up on this trend because the NRF found that just like last year, almost one-quarter (23%) of holiday shoppers in 2023 planned to give an experience gift over the holiday.

Gifting industry report with a pie chart of experience vs physical gifts
Two-thirds of people prefer experiences over physical gifts

#35 Other popular items on the wishlist were gift cards (55%), clothing and accessories (49%), and books and other media (28%)

(National Retail Federation)

Another interesting gift industry statistic about what people like to receive came from the 2023 NRF report. (Though experiences were not an option in this list).

This was mostly similar to last year, with the largest difference in personal care items. Which went from 20% last year, to 25% this year.  Potentially, the current economic climate could contribute to the higher demand for daily-use gifts. But other than that, there were no major changes in what made it to the wishlist in 2023 compared to 2022.

  • 55% wanted to receive gift cards
  • 49% wanted to receive clothing and accessories
  • 28% indicated they would like books and other media
  • 23% went for electronics
  • 23% said home decor was what they wanted
  • 25% choose personal care items
  • 23% preferred jewelry
  • 16% wanted home improvement gifts
  • 17% sporting goods
  • 7% wanted something else

#36 Annually around 2.3 million pounds of wrapping paper end up in landfills in the US


Most of the glossy, shiny, and laminated wrapping paper we use is actually not recyclable. So when we add it to the rest of our paper we contaminate the entire load and make it unrecyclable.

As a result of not being recyclable, around 2.3 million pounds end up in landfills each year in the US alone.

So the best advice for a more sustainable option is to reuse wrapping paper or use recyclable wrapping paper. Basically, that’s wrapping paper that’s not shiny or laminated.

A collection of colorful wrapping paper
Annually around 2.3 million pounds of wrapping paper end up in landfills in the US

Valentine’s Day gift industry statistics

#37 In 2023 people planned to spend $17 more on Valentine’s Day gifts compared to 2022

(National Retail Federation)

In the NRF 2023 Valentine’s Day gifting industry report, people indicated that they planned to spend $192.8 on average on Valentine’s Day gifts. In 2022 this was $175.41, an increase of 17$.

A pink bow heart made from roses
In 2023 people planned to spend $17 more on Valentine’s Day gifts compared to 2022

#38 Valentine’s Day candy, greeting cards, and flowers are the most popular gifts

(National Retail Federation)

These were the items people planned to spend their Valentine’s Day budget on in 2023

  • 57% Valentine’s Day candy
  • 40% greeting cards
  • 37% flowers
  • 32% an evening out
  • 21% jewelry
  • 20% gift cards
  • 19% clothing

If you would like to give something unique to travelers, check out these 25 Valentine’s Day travel gifts.

Valentine's Day gifting trends with bar charts
2023 Valentine’s Day gifts

Gift industry statistics sources


Hi, I’m Lara, a 30-year-old travel-lover (but who’s not these days?). I love reading, puzzling, world-heritage sites, researching, and making lists, which comes in quite handy when you’re making lists of travel gift ideas!